For more information about these standards, certification and other training products, please contact the:

Saskatchewan Tourism Education Council
(Division of Tourism Saskatchewan)
321 - 4th Avenue
SASKATOON SK S7K 2L9
www.stec.com

Phone: 1-800-331-1529
(306) 933-5900
Fax: (306) 933-6250

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1. Outline Benefits of Tourism Industy

• outline guidelines for responsible tourism
  

2. Exhibit Professionalism

• be professional
• participate in professional development activities
• manage time effectively
• make decisions
  

3. Use Communication Skills

• communicate effectively
• provide service to clients with special needs
• address complaints
  

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B. Business Plan

1. Develop Business Plan

• define business plan
• describe importance of developing business plan
• develop business plan
  

2. Prepare Budget

• develop budget
• implement budget
  

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C. Product Development

1. Develop Product

• generat ideas for product development
• determine feasibility of ideas for product development
• buy product components
• develop itinerary
• establish selling price
  

 

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D. Marketing

1. Prepare Marketing Plan

• define nine Ps of tourism marketing
• describe factors affecting tourism marketing
• evaluate product
• plan marketing strategy
  

2. Participate in Promotional Activities

• organize educational trips/family tours
• make presentations or host educational seminars
• identify types of promotional materials
• produce promotional materials
• distribute promotional materials
• participate in trade shows and conventions
• set up contests
• prepare media plan
• plan sales strategy
• make sales calls
• handle enquiries
• develop sales proposal
• close sale
• take reservations
  

3. Participate in Public Relations Activities

• describe benefits of good public relations
• plan public relations strategy
• implement public relations strategy
  

 

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E. Human Resource Management

1. Develop Human Resources

• develop human resource plan
• develop or update job descriptions
• recruit personnel
• screen applicants
• interview applicants
• select final candidate
• make job offer
  

2. Train Personnel

• identify benefits of training
• conduct orientation for new personnel
• plan training programs
• conduct training programs
  

3. Supervise Personnel

• identify benefits of staff meetings
• motivate personnel
• provide leadership
• resolve conflicts
• conduct performance reviews
• schedule personnel
• lay off/terminate personnel
• dismiss personnel
• maintain relationship with freelance tour directors and local tour guides
  

 

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F. Administration

1. Manage Operations

• implement company policy
• develop operations manual
  

2. Manage Finances

• establish banking procedures
• maintain financial records
• process payroll
  

3. Manage Office

• obtain insurance
• develop filing system
  

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G. Tour Operations

1. Manage tour Operations

• manage tour operations
  

 

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H. Legislation

1. Comply with Legislation

• comply with legislation
  

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