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  Skill Profile Chart - Tourism Small Business Operator
   

For more information about these standards, certification and other training products, please contact the:


Saskatchewan Tourism Education Council
(Division of Tourism Saskatchewan)
321 - 4th Avenue
SASKATOON SK S7K 2L9
www.stec.com

Phone: 1-800-331-1529
(306) 933-5900
Fax: (306) 933-6250


 
A. Tourism Awareness  
   

1. Promote Tourism Industry

  • define tourism
  • identify tourism sectors
  • outline benefits of promoting tourism
  • describe business operator's role in promoting tourism
  • access tourism information
  • promote local area, zone/region, province/territory and country
  • outline guidelines for responsible tourism


 
   

B. Business Planning Terms

 
   

1. Define Business Planning Terms

  • define business planning terms

2. Research Feasibility

  • determine market feasibility
  • determine operational feasibility
  • determine financial feasibility
  • determine venture feasibility
 
 

3. Prepare Business Plan

  • describe importance of developing and using business plan
  • develop business plan
  • implement business plan

4. Make Arrangements for Business Start-Up

  • make arrangements for business start-up
 
   

C. Marketing

 
 

1. Define Marketing Terms

  • define marketing terms

2. Prepare Marketing Plan

  • determine target markets
  • draft marketing plan
  • implement and evaluate marketing plan
 
   

3. Use Promotional Activities

  • identify benefits of personal selling
  • make presentations
  • host familiarization tour/seminar
  • participate in industry shows
  • produce brochures
  • produce newletters
  • advertise
  • distribute promotional materials
  • set up and implement contests
  • develop merchandising plan for promotional sale or give-away items

4. Participate in Public Relations Activities

  • describe benefits of good public relations
  • develop and implement public relations strategy
 
   

D. Financial Management

 
     

1. Define Financial Accounting Terms

  • define financial accounting terms

2. Prepare Budget

  • define importanace of developing and using a budget
  • develop budget
  • implement budget

 
   

3. Manage Accounting and Cash Control

  • establish accounting and cash control procedures
  • establish accounts receivable procedure establish accounts payable procedure
  • establish banking procedures
  • administer petty cash system
  • follow cash out procedure
  • process cash payment
  • process foreign currency payment
  • process cheque payment
  • process credit/debit card payment manually
  • process credit/debit payment with automated system
  • process refunds

 

 
     

E. Human Resource Management

 
     

1. Hire Staff

  • describe human resource management
  • develop human resource plan
  • develop job descriptions
  • develop employment application and interview forms
  • recruit staff
  • interview applicants
  • select final candidate
  • make job offer recognize importance of personnel files
  • maintain personnel files

2. Train Staff

  • identify benefits of training
  • conduct orientation for new staff
  • plan staff training
  • conduct training session
 
   

3. Supervise Staff

  • identify benefits of staff meetings
  • plan staff meetings
  • conduct staff meetings
  • motivate staff
  • correct staff problems
  • prepare for performance reviews
  • conduct performance reviews
  • schedule staff
  • lay off staff
  • dismiss staff
  • process resignations

4. Administer Payroll and Benefit Program

  • administer payroll
  • adminster benefit program
 
     

F. Business Operations

 
     

1. Manage Office Operations

  • set up and maintain office operations
  • set up and maintain records system

2. Perform Administrative Duties

  • define contract
  • negotiate contracts
  • research and apply for funding
  • comply with licensing and insurance requirements
  • comply with legislation establish and implement policies and procedures

 
     

3.Manage Risk

  • identify goals of risk management
  • develop risk management plan
  • prepare for emergencies
  • respond to emergencies
  • maintain facility and equipment

4. Manage Products and Services

  • purchase products and services from suppliers
  • receive products
  • outline benefits of counting inventory regularly
  • establish procedures for maintaining inventory
  • identify factors influencing product pricing
  • display products
  • provide information about products and servcies
 
     

G. Professionalism

 
     

1. Exhibit Professional Skills

  • demonstrate professionalism
  • exhibit ethical conduct
  • describe impact of a postive attitude
  • describe benefits of professional development
  • participate in professional development activities
  • manage time effectively
  • identify benefits of staff empowerment
  • provide leadership
  • delegate tasks
  • manage stress
  • make effective decisions

2. Communicate Effectively

  • define effective communication
  • outline benefits of effective communicaiton
  • define non-verbal communication
  • outline question types
  • listen effectivley
  • speak effectively
  • write effectivley
  • use effective telepyone skills
  • handle troublesome caller

 
     

3. Interact with Customers

  • provide customer service
  • provide service to customer with special needs
  • handle customer concern or complaint

 

 
     

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