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  Skill Profile Chart - Special Events Manager
   

For more information about these standards, certification and other training products, please contact the:


Saskatchewan Tourism Education Council
(Division of Tourism Saskatchewan)
321 - 4th Avenue
SASKATOON SK S7K 2L9
www.stec.com

Phone: 1-800-331-1529
(306) 933-5900
Fax: (306) 933-6250


 
A. Administration  
   

1. Use Management Skills

  • develop business plan
  • develop and implement critical path
  • research event
  • develop contingency plan
  • develop evaluation strategy
  • administer reporting and monitoring process
  • establixh event polices and procedures
  • manage committees

2. Use Financial Management Skills

  • develop budgets
  • establish financial controls and procedures
 
   

B. Event Planning and Management

 
   

1. Develop Event Planning and Management Strategy

  • design event program
  • plan event program
  • manage mulitple priorities
  • select site
  • contract entertainment, activities and attractions
  • develop food and beverage operations plan
  • develop event identity
  • develop guidelines for box office and ticket operations


 
   

C. Marketing

 
 

1. Develop Marketing Plan

  • develop marketing plan

2. Develop Marketing Strategies

  • determine print material requirements
  • develop merchandising plan
  • develop souvenir programme
  • develop public relations and publicity strategies
  • prepare public relations media plan
  • develop and implement hospitality program
  • develop advertising strategy
  • issue media release
  • prepare media package
  • submit feature articles for publication
  • co-ordinate media conference
  • arrange media blitz
 
   

D. Risk Management Planning

 
     

1. Develop Event Risk Management Plan

  • identify goals of event risk management
  • develop event risk management plan
  • comply with legislation


 
     

E. Human Resources Management

 
     

1. Implement Guidelines for Human Resources Management

  • implement guidelines for human resources management

 

 
     

F. Professionalism

 
     

1. Exhibit Professionalism

  • be professionl
  • demonstrate leadership
  • solve problems

2. Use Communication Skills

  • define effective communication
  • communicate effectively
  • communicate clearly and effectively in writing
  • make effective presentations

 
     

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