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  Skill Profile Chart - Golf Club General Manager
   

For more information about these standards, certification and other training products, please contact the:


Saskatchewan Tourism Education Council
(Division of Tourism Saskatchewan)
321 - 4th Avenue
SASKATOON SK S7K 2L9
www.stec.com

Phone: 1-800-331-1529
(306) 933-5900
Fax: (306) 933-6250


 
A. Administration  
   

1. Develop Policies and Procedures

  • identify structure of organization
  • facilitate development of mission, goal and objective statments with senior management and board
  • develop long and short-term plans
  • research need for new policy or changes in existing policy
  • facilitate approval process to establish polices and procedures
  • ensure management, staff and members/users enforce and adhere to rules and regulations

2. Comply with Legislation

  • coply with legislation
  • identify situations which may require legal advice
  • research and comply with permit and license requirements
 
   

3. Establish Safety and Security Procedures

  • establish safety and security procedures
  • research and obtain insurance

4. Monitor Operations

  • monitor quality of operations
  • communicate with other departments
  • monitor infrastructure operations
  • conduct site and facility inspections
  • assess business perfomrance
  • monitor resource/environmental conservation policies
  • monitor reciprocal agreements
  • maintain association memberships
 
   

5. Use Office Equipment and Supplies

  • Maintain office equipment and supplies
  • follow opeating guidlines for office equipment

 
   

B. Financial Management

 
     

1. Develop Budgets

  • ensure profitability of operations
  • develop expense and revenue budgets
  • oversee capital planning projects

2. Establish Banking Relations

  • establish banking relations
 
     

3. Oversee Accounting Procedures

  • oversee daily revenue control
  • oversee systems for handling accounts receivable and accounts payable
  • oversee procedures for handling cash and other negotiable items
  • ensure periodic and year-end financial statements are prepared

4. Oversee Payroll Procedures

  • oversee payroll procedures
 
     

C. Human Resource Management

 
     

1. Identify Functions of Human Resource Management

  • Identify functions of human resource managment

2. Recruit Staff

  • oversee development of job descriptiosn
  • advertise for new staff
 
     

3. Hire Staff

  • screen applications
  • conduct interviews
  • select final candidate
  • make job offer
  • discuss conditions of employment with new employee

4. Train Staff

  • provide orientation for new staff
  • outline benefits of training
  • implement training program
 
     

5. Manage Staff

  • motivate staff
  • encourage staff
  • supervise staff
  • resolve personnel problems
  • conduct performance reviews

 

 
     

D. Interpersonal Skills

 
     

1. Communicate Effectively

  • communicate effectively
  • use listening skills
  • deliver presentations
  • identify uses of different forms of written communication

2. Be Professional

  • increase knowledge of profession
  • support values and philosophy of golf industry
  • maintain positive, enthusiastic attitude
  • use golf etiquette
  • maintain trust and confidentiality
 
     

3. Be Organized

  • manage time effectively
  • organize meetings
4. Be Professional
  • liaise with board/owner
  • enforce club policy
  • resolve member/user conflicts
 
     

E. Marketing

 
     

1. Describe Marketing Terms

  • define marketing terms
  • describe market research
  • describe 9 P's of marketing

2. Oversee Mechandising

  • oversee operational merchandising
  • oversee pricing
 
     

3. Establish Promotionsl Strategies

  • identify promotional strategies
  • establish promotional strategies

4. Establish Sales Strategies

  • establish marketing plans
  • develop product or service descriptions
  • oversee sales operations
  • conduct joint marketing
 
     

F. Public Relations

 
     

1. Implement Public Relations Plan

  • implement publis relations plan

2. Promote Game of Golf

  • ensure golf experience is positive
  • oversee fundraising activities
 
     

3. Maintain Working Relationships

  • support other golf and tourism facilities
  • liaise with neighbors
  • liaise with media
  • liaise with suppliers
  • participate in community activities

 

 
     

G. Turf Grass Management

 
     

1. Plan Maintenance

  • develop master plan for turf grass management
  • organize maintenance projects

2. Describe equipment Maintenance

  • describe equipment maintenance
  • identify required knowledge of irrigation equipment
 
     

3. Outline Turf Grass Maintenance

  • identify required knowledge of turf grass maintenance
  • identify appropriate grass types on courses
  • outline required knowledge of physical layout of course
  • identify required knowledge of fertilizer and chemical applications

4. Oversee Season Opening and Closing

  • identify factors affecting season opening and closing
  • oversee course opening procedures
  • oversee course closing procedures
 
     

5. Respond to Weather

  • respond to weather

6. Ensure Environmental Safety

  • esnure environmental safety
 
     

H. Golf Shop Operations

 
     

1. Oversee Golf Shop Operations

  • oversee golf shop operations
  • overss practice facility
  • oversee bag storage and drop off area
  • oversee equipment rental operations
  • oversee golf club fitting and repair services
  • oversee revenue collection procedures
  • oversee ordering of golf shop merchandise
  • oversee golf shop inventory

2. Oversee Play

  • oversee establishiment of leagues
  • oversee tournament organization
  • oversee booking systems
  • identify characteristics and functions of marshall/starter
  • identify types and benefits of teaching programs
 
     

3. Describe golf Rules and User-Affiliated Associations

  • describe golf rules and user-affiliated associations.

 

 
     

I. Food and Beverage Operations

 
     

1. Oversee Season Opening of Food and Beverage Operation

  • oversee menu planning
  • negotiate good and service contracts
  • ensure govenment licenses and permits are current and valid
  • oversee season opening of food and beverage facility

2. Oversee Food and Beverage Operations

  • identify food and beverage knowledge
  • oversee costs and controls
  • oversee entertainment and social functions
  • oversee maintenance of kitchen/bar equipment and furnishings
 
     

3. Oversee Season Close of Food and Beverage Operation

  • oversee season close of food and beverage operation

 

 
     

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