For more information about these standards, certification and other training products, please contact the:

Saskatchewan Tourism Education Council
(Division of Tourism Saskatchewan)
321 - 4th Avenue
SASKATOON SK S7K 2L9
www.stec.com

Phone: 1-800-331-1529
(306) 933-5900
Fax: (306) 933-6250

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1. Motivate Others

• motivate sales staff
• provide opportunities for professional development
• describe areas requiring instruction
• describe sources of positive attitude
• describe characteristics of selling and marketing mentality
• describe importance of teamwork
• use strategies for effective teamwork
  

2. Outline How to Focus on Success

• outline how to focus on success

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B. Attitude

1. Exhibit attributes of Positive Attitude

• exhibit attributes of positive attitude

2. Establish Positive Business Reputation

• define positive business reputation
• establish positive business reputation

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C. Operations and Financial Management

1. Manage Budget

• develop budget for program
• implement budget
• analyze program budget
  

2. Develop Departmental Objectives

• develope departmental objectives

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D. Marketing

1.Know Fundamentals of Marketing

• describe nine Ps of tourism marketing
• outline factors that make marketing of tourism products unique
  

2. Evaluate Product

• develop product description
• evaluate product
• follow steps to evaluate features of entire destination
• identify factors to consider when pricing product
  

3. Evaluate Market

• define market survey
• make recommendations for new market opportunities
• identify criteria of target marketing
• evaluate marketing projects
  

4. Develop Promotional Products

• establish promotional plan
• develop packaging strategy
• design site tour
• make recommendations for selection of advertising media
• describe AIDA principle in advertising
• define print media terms
• determine sales event participation
  

5. Determine Public Relation Requirements

• make recommendations for public relations plan
• determine public relations activities

 

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E. Staff Management

1. Hire Staff

• outline how to plan for human resource needs
• write job description
• recruit staff
• screen applicants
• interview applicants
• select final candidate
• make job offer
  

2. Train Staff

• provide orientation for new staff
• identify benefits of training staff
• implement training program
  

3. Monitor Staff Performance

• direct work of others
• conduct performance review
• resolve personnel problems
  

 

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F. Professional/ Personal Development

1. Use Management Skills

• describe components of strategic planning
  develop action plan
  manage time
  solve customer-related problems

2. Upgrade Industry Awareness

• upgrade industry awareness

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G. Interdepartmental Communication

1. Communicate with Immediate Supervisor

• obtain approval of sales and marketing projects
• communicate regularly with immediate supervisor about projects
  

2.Communicate with Other Departments

• communicate with other departments
  

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