Many employers
avoid advertising for workers. It is often expensive and employers
can get a lot of applications from people who aren’t at
all right for the job.
You may be able to find better candidates through your own network
of contacts. This is often called the hidden job market and includes:
If you do want to hire this way, do make sure that you screen
the candidates just as carefully as you would if you had advertised
to the public. Make it clear to the candidates that you are
asking to talk to them to see whether they are right for the
job -- that it is not a done deal. Also, try to see more than
one candidate, so you get some idea of the potential market.
The pros of using word of mouth to find applicants include:
Asking employees if they know of anyone who would be right for
the job; 